When Blessing-White‘s recent article, The Importance of Narrative, arrived in my inbox, I clicked on it right away. Writers are keenly aware that the business world has a love-hate relationship with people like us—we are welcome in good times, but too often expendable, a luxury some companies choose not to afford. So I was curious to see what a business consultancy had to say about narrative.
The Blessing-White article endorses our central belief in the power of story. It encourages business leaders to share their personal stories with employees “to show who they are in a way that builds trust and expands their credibility, while allowing their direct reports to be inspired and engaged by them.”
Hmm, said my inner cynic. I’ve heard those words before. I’ve lived in a business world filled with stories: Those aimed at the external audience (developed by Marketing, in order to sell) and those meant for a company’s internal audience (Employee Communications, designed to guide and/or change behavior). In that world, stories can be deceitful and manipulative. They aren’t always true.
Then there are leadership stories created by the media. They give us legendary CEOs like Warren Buffet, Bill Gates, Steve Jobs, and Jack Welch, and notorious CEOs like Bernie Ebbers, “Chainsaw Al” Dunlap, and Ken Lay. Some CEOs fall in between—think Ted Turner and Larry Ellison. Their stories are colorful, frequently inspiring, and too often cautionary.
Blessing-White’s article is refreshing because of its emphasis on truth and its apparent focus on the unsung, not-famous senior leaders who step up every day to empower, engage, and inspire—in short, to lead. It espouses honesty and openness, the willingness to be vulnerable, and a commitment to show respect for one’s audience. And wonder of wonders, it quotes Joseph Campbell, best known for The Power of Myth, who defined the purpose of myths as “a way to make sense of life in the world and establish a shared set of rights and wrongs.” That is a noble challenge for leaders—not just of our corporations, but of our government and organizations of every kind.
Even better, stories can create a vibrant and compelling vision for the future. To quote Blessing-White, “Stories explore the possibility of where we can take ourselves and our organizations with a little imagination and a significant effort. Your way of editing the story of your business and its goals for the future makes you the editor, author and storyteller all at once.”
Kudos to global consultancy Blessing-White. The world will be a better place when more leaders lead by your model.